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Monday, May 10, 2010

he's back

Hollywood summer is here and “Iron Man 2,” the sequel to the hit 2008 superhero movie starring Robert Downey Jr., opened the season with $133.6 million during its first three days of release in North America, distributor Paramount Pictures said on Sunday, meeting pundits’ forecasts but failing to break industry records.

That’s the fifth-highest opening weekend of all time, not accounting for ticket-price inflation, and a sign that audience interest in Marvel Entertainment’s superhero played by Robert Downey Jr. has grown significantly since the first movie debuted with $98.6 million in 2008.
Iron Man 2
Some rival studios, following pre-release audience surveys had said “Iron Man 2″ could come close to or exceed the largest opening weekend of all time: $158.4 million for “The Dark Knight” in 2008. But although the new film fell short of that mark, it’s still a hugely successful start.
Overseas, “Iron Man 2″ raked in another $57.2 million, this weekend, its second weekend in most foreign countries. That brings its international total to $194 million and worldwide take so far to $327.6 million.
Iron Man 2
“Iron Man 2″ had by far the biggest domestic opening of the year, a particular achievement given that it didn’t play in 3-D and so didn’t carry the ticket-price surcharges that provided a boost to other top films including “Avatar” and “Alice in Wonderland.”
As the first big movie of the lucrative summer moviegoing season, it easily cruised past the $99 million opening of the first film in the franchise, not to mention the $77 million start of box office behemoth “Avatar.”
Iron Man 2
“Iron Man 2″ is the first big Marvel superhero film to open since Walt Disney Co’s (DIS.N) $4 billion purchase of the comic-book studio last year. Paramount, a unit of Viacom Inc (VIAb.N), is releasing the film worldwide for a distribution fee.
“Babies” was the only other movie to open nationwide and took in $1.58 million, according to an estimate from distributor Focus Features, a pretty good start for a documentary playing at only 534 theaters, compared with 4,380 for “Iron Man 2.”
Ticket sales for the reboot of “A Nightmare on Elm Street,” the No. 1 movie last weekend, plummeted 72% to $9.2 million.
Iron Man 2

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